Microsoft launches two more budget Lumias
Handsets continue strategy to woo feature-phone users
Microsoft Devices today unveiled its Lumia 435 and 532 smartphones, again targeting consumers on a budget, touting the handsets as "the most affordable Lumias to date".
Both run Windows Phone 8.1 and continue Microsoft's strategy to target feature phone users looking to upgrade to a smartphone for the first time.
Lumia 435 is the first 400 series Lumia, while the 532, which packs a quad core processor, is the successor to the Lumia 530. The 532 also includes the Glance screen feature for customisation of the home-screen.
"When we launched the first Lumia devices over three years ago, we said we were committed to bringing devices to as many people and price points as possible," said Jon French, vice president, Middle East, Microsoft Devices.
"With the Lumia 435 and Lumia 532, we have realised our goal of creating the most affordable Lumia devices to date, opening up the opportunity to reach those people who are buying a smartphone for the very first time. Lumia 435 and Lumia 532 deliver competitive hardware alongside innovative software that will continue to receive the very latest updates and enhancements, keeping users up-to-date with the best new features."
Pricing for the handsets will vary by market and operator. Middle East pricing and availability is expected to be announced in due course.