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TP-LINK unveils new reseller programme

Networking solutions vendor moves to strengthen reseller recruitment in UAE and Iraq

TP-LINK unveils new reseller programme
Liang says the company wants to work with a select number of resellers that will enjoy a wide range of benefits.

TP-LINK Technologies Co Ltd, a leading provider of SOHO and SMB networking products and solutions, has unveiled a new reseller Program in the Middle East.

Dubbed TP-LINK Reseller Partner Programme, the initiative will initially be rolled out to channel partners in Iraq and UAE.

According to TP-LINK, the Reseller Partner Programme has been designed to help with reseller recruitment efforts across the region.

Denny Liang, general manager, TP-LINK Middle East, said the TP-LINK Reseller Programme is being rolled out in conjunction with all partners in Iraq and UAE, and has been designed to help recruit resellers that are focused on selling networking and wireless solutions.

Liang explained that TP-LINK has decided to initially implement the TP-LINK Reseller Programme in Iraq and UAE because the two countries are the biggest markets for its products in the Middle East. “Our business has continued to experience phenomenal growth with the UAE and Iraq leading the growth in the region. It is for this reason that we have decided to focus on implementing the new reseller programme in the two countries before rolling out to other countries across the Gulf,” he said.


He added that resellers interested to join the programme from the two countries will be required to apply through partners. “We have designed this scheme in consultation with our distributors and we are upbeat we will discover the right resellers to work with,” he said.

Liang added that TP-LINK together with its partners will evaluate each application and determine whether to accept or reject a reseller. “We are looking to identify a select number of resellers that will enjoy a wide range of benefits once they join the programme,” he said. “We are not after quantities but quality as we don’t want to create price wars between our resellers in the two countries.”

He pointed out resellers that are qualified to the programme will start to collect points by purchasing TP-LINK products. TP-LINK will also give other benefits to resellers that include training and marketing support, Liang explained. “We are also backing our partners in this initiative as they are key to achieving the objectives of this programme,” he added.

TP-LINK said the reseller programme will directly benefit resellers that purchase products from current TP-LINK UAE authorised partners in the UAE. The company added that resellers that purchase more TP-LINK products stand to benefit from the many programme benefits including a chance to win a 2015 brand new Kia Sportage and various other prizes.

Liang said to join the programme and get more details, resellers should fill an application form from authorised TP-LINK partners. “We will be giving away two brand new Kia Sportage cars in each half of 2015 in the UAE market,” he explained.

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