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Video collaboration leads to increased productivity

But barriers to widespread adoption remain, says Polycom-commissioned report

Video collaboration leads to increased productivity
Respondents suggested that having more access to video would likely increase use

More than 90% of businesses that regularly use video to collaborate are experiencing higher productivity and reduced travel expenses, according to a global study commissioned by Polycom and conducted by Quocirca.

Indeed, the study found that 80% of businesses directly linked the fiscal savings made possible by video collaboration to making faster business decisions, as well as providing better work-life balances for employees.

For all this positivity surrounding the use of video collaboration, however, Quocirca's study still found that there are barriers to adoption. The report said that very few organisations have broadly rolled out video to desktop and mobile users, and typically have limited availability of video in larger conference rooms.

Respondents suggested that having more access to video would likely increase use.

"The value of most networking technologies tends to increase disproportionally the greater the numbers of individuals connected," said Rob Bamforth, research and analysis house, Quocirca.

"Video conferencing is no exception. Moreover, increasing usage also generates more familiarity and comfort with the whole experience. Encouraging a culture of video adoption would therefore seem to benefit both the individual and the organisation."

However, the study found that, as a new generation of employees enters the workforce, video collaboration was likely to pick up. The report said that 45% of end users frequently use their mobile devices, such as tablets, laptops and mobile phones, to join a video conference, and 35% of digital natives - workers under the age of 25 - use video frequently and from anywhere.

The report said that these numbers are expected to grow as the amount of mobile devices increases and organisations continue to offer more flexible working arrangements.

"The way people work is changing. Mobility, BYOD, social and collaboration solutions like video conferencing combined with the desire to reduce real estate costs are causing businesses around the world to rethink the traditional office setting," said Jim Kruger, CMO, Polycom.

"We're seeing the measurable impact video collaboration is having, but with just a fraction of organisations around the globe using video regularly, the results of this survey illustrate its potential in any work environment and across every industry."

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