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EMEA integrated systems market grows by over a third

Third quarter year-on-year surge driven by thirst for business intelligence, says IDC

EMEA integrated systems market grows by over a third

The integrated infrastructure and platforms (II&P) market in Europe, the Middle East, and Africa (EMEA) saw year-on-year growth of 38.2% in the third quarter of last year, according to International Data Corporation (IDC).

Vendor revenue stood at $616m for the quarter and II&P also continued to increase its contribution to the EMEA storage market, contributing 238TB in Q3, representing year-on-year growth of 63.5%.

During the same quarter, the market's average selling price per gigabyte remained on its downward trend, decreasing 15.5% compared with 2013 third-quarter figures.

Although Q3 2014 saw Western Europe report year-on-year vendor revenue growth of 19% in EMEA, it lost almost 13 percentage points of revenue share to Central and Eastern Europe and the Middle East and Africa (CEMA). The CEMA region reported an overall vendor revenue gain of 178.2% on its Q2 2013 figures, the majority of which was seen in the Middle East and Africa (MEA), which accounted for $107m of the $149m seen in the CEMA market this quarter.

"Increased traction seen by integrated systems can be strongly linked to the fast spreading adoption of business intelligence [BI] solutions and the benefits that are to be gained by their implementation," said Eckhardt Fischer, research analyst, IDC EMEA Enterprise Server Group.

Central and Eastern Europe, the Middle East, and Africa (CEMA) captured 24% of EMEA market value in the third quarter of 2014, which was a significant improvement over previous quarters. The Middle East and Africa (MEA) was once again the fastest-growing region in EMEA with revenue up 282%, year on year, driven by large integrated infrastructure projects in the Middle East.

"In the CEMA region, greenfield deployments are still a major driver for the uptake of factory pre-integrated solutions, which help to address business requirements for scalable, reliable, and virtualised data centres," said Jiri Helebrand, research manager, IDC CEMA.

IDC defines integrated infrastructure and platforms as pre-integrated, vendor-certified systems containing server hardware, disk storage systems, networking equipment, and basic element/systems management software at the point of sale.

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