Yota Devices in new partnership for local apps
Smartphone maker signed deal with Tawasol to provide local apps in the region
Yota Devices, the maker of YotaPhone 2 has signed a new partnership with digital strategy and software firm, Tawasol in a bid to provide more local apps in the region.
The partnership, which will roll out in Q1 of 2015 will offer customised embedded mobile applications across various content categories including: sports, education and entertainment.
"We at Yota Devices always put the interests of the consumers first by providing them with innovative features that are tailored to their requirements. One of the Middle East's key needs is access to range of apps that suit their religious activities and our collaboration with Tawasol allows us to provide them with customised mobile applications that elevate their user experience," said Abdul Karim Sawan, vice president for Middle East and Africa, Yota Devices.
The recently launched YotaPhone 2 will come pre-installed with Tawasol's "Islamiyat", one of its major religious apps which includes a group of useful features and tools including the Holy Quran and daily prayer times.
"Our partnership with Yota Devices is a commitment to provide the best in technology and innovation with our tailor-made applications to the users in the region. With Yota Devices we are positive we can deliver quality solutions and services to support users' personal needs," said Osama Moustafa, CEO, Tawasol.