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Westcon Middle East wins Avaya distie award

VAD scoops ‘Distributor of the Year Award’ for 2014 across Global Growth Markets

Westcon Middle East wins Avaya distie award
Avaya's Tanya Lobo (left), says the company is impressed with Westcon's consultancy and project management capabilities.

Westcon, a regional VAD, has announced that it recently won the "Distributor of the Year Award" from its vendor partner Avaya Inc.

Westcon won the Distributor of the Year award across Avaya's India, China, Russia, Middle East and Africa markets.

The award, which was presented at the Avaya Customers and Partners Connect 2015 conference, represents Westcon's success in delivering outstanding communications consultancy and services to the technology channel across the region in 2014. In addition, the distributor was recognised for driving the market to adopt innovative customer and team engagement capabilities that underpin the growth of many small, medium and large businesses in the Middle East.

Asif Khan, business manager at Westcon, commented: "The Westcon team wishes to thank Avaya GGM team and channel partners for the support provided towards this recognition as most valued distributor for FY14. Westcon continues to prove itself as an effective value add distributor, expanding access to a deep portfolio of quality, value-added channel partners."

Khan added that as partners play an essential role in Westcon's go-to-market strategy, the expanded relationship represents a key piece of the company's growth strategy and its remarkable achievement with Avaya. "Our success lies in our ability to engage in business discussions, identify end to end communication solutions, illustrate ROI models customised to each unique customer situation, measure business outcomes and continue the engagement cycle," he said. "We cherish our long-standing relationship with Avaya and shall continue to stay invested with them to serve our customers better."

Tanya Lobo, channel distribution director, Avaya GGM said: "Avaya has achieved double digit growth across the Middle East, Africa, China, Russia and India markets in 2014 and almost 90% of this growth is driven by our business partners. The winners are those who adopted the value-based services and were able to exceed the expectations of their customers."

Lobo added: "We are extremely proud of the achievements of Westcon, the power of consultancy and project management that its team delivered in 2014 and its outstanding business model to deliver value to the IT channel in the region."

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