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TP-LINK cements retail footprint in KSA

SMB networking solutions vendor moves to grow retail business in Saudi Arabia

TP-LINK cements retail footprint in KSA
Zhao says the company is planning to conduct several awareness campaigns with retail partners in Riyadh and Jeddah.

TP-LINK Technologies Co Ltd, a maker of SOHO and SMB networking products and wireless solutions, has announced it is rolling out several channel initiatives for retail partners across KSA.

The company said the initiative is part of a broader strategy to raise brand awareness and promote its networking and wireless solutions in the Kingdom.

TP-LINK said it has embarked on the plan as part of a strategy that will see it set-up an office in Saudi Arabia with an expanded in-country sales team. The company also revealed that it has started the process of recruiting staff that will be part of the sales support team to channel partners in that country.

According to company, the move to cement the its presence in the retail sector comes as the KSA is readying to roll out new infrastructure projects in the IT sector and other segments of the economy.

Mark Zhao, country manager, KSA, TP-LINK Middle East, said: "We are planning to conduct several awareness campaigns with retail partners in Riyadh and Jeddah aimed at helping them to understand opportunities that are emerging in the market. In addition, we have been focusing together with our retailers on enhancing in store experiences for customers around the entire TP-LINK product array sold in the retail segment hence the need for them to have better product placement and displays in their stores."

Zhao explained that the company is upbeat about the retail business in Saudi Arabia and wants to continue the success it's enjoying with all retailers there. "We are delighted to have made progress with the networking and wireless solutions range of products in the retail sector," he added. "With the KSA being the largest IT market in the Middle East and having a growing youthful population, a lot of our networking and wireless products are in demand. We are supporting all our retail partners to grow their business and to be able to competently sell to savvy consumers in the Kingdom."

In another development, TP-LINK has revealed it has started the process of opening a local office in KSA, which will be fully operational in the near future.

The company said it is currently recruiting staff for KSA, which will be part of the in-country team to provide support to retail partners and the traditional reseller channel.

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