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Sony introduces interchangeable-lens concept

ILCE-QX1, DSC-QX30 pair with smartphones through Wi-Fi

Sony introduces interchangeable-lens concept
Both lenses work with smartphones through the PlayMemories Mobile app for iOS and Android.

Sony this week launched its latest lens-style cameras, which connect to smartphones through Wi-Fi.

One-touch connection speeds by near field communication (NFC) for all lens-style cameras is, according to Sony, faster than previous generation, with firmware upgrades for the QX100 and QX10 cameras and enhancements to the PlayMemories Mobile app.

“The latest release of Sony’s free PlayMemories Mobile app version 5.0 for Android and iOS smartphones enables easy control of each lens-style camera,” the company said in a statement.

“A new user interface simplifies the photography experience and makes it easier to operate with one hand. Framing shots on the phone is more intuitive thanks to on-screen gridlines that are now featured in the app.”

GPS adds location information to images that is transferred to the smartphone while shooting. The camera can share pictures from the touchscreen and also automatically to the phone.


The E-mount/A-mount (requires LA-EA4 adaptor for A-mount lenses) lens collections allows users to zoom, wide angle, tele or macro and have control over exposure, focus and shooting modes.

The camera's APS-C size 20.1MP Exmor CMOS sensor is combined with Sony's advanced BIONZ X processor that now features improved area-specific noise reduction. The lens is designed to produce low-noise images even while shooting in near-darkness.

The sensor inside the QX1 also helps create pro-style 'bokeh' effects with creamy background blur - a trick that Sony claims “smartphones cannot match”.

Superior Auto recognises dozens of different scenes - like landscapes or backlit portraits - adjusting camera settings for optimum results. The QX1 can shoot RAW image files that can then be altered through pop-up flash, to brighten up portraits, gloomy interiors and night scenes.


The DSC-QX30 has 30x optical zoom and Optical SteadyShot image stabilisation that helps to eliminate blurring.

Users can zoom from a wide-angle 24mm shot to a huge 720mm equivalent length at the telephoto end, for frame-filling full-length close-ups of objects 40m away. The clear image zoom option focuses to 60x magnification without, Sony claims, compromising on pixel count.

Zoom power is matched by Lock-on AF and speedy continuous shooting at up to 10fps, aimed at capturing “fast-moving action with a crisply-focused burst of split-second images”. It shoots Full HD video at a 60p frame rate at the touch of a button.

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