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Jumbo Group unveils new online shopping portal

Consumer electronics giant redefines OmniChannel presence with new e-commerce site

Jumbo Group unveils new online shopping portal
Bhatia says the main goal with the new online portal is to offer the same high level of products and customer service that Jumbo Electronics is known for in its stores.

UAE-based Jumbo Group, has launched its online shopping portal that combines Jumbo's definitive retail expertise in local markets with the capabilities of e-commerce.

The portal, which was built in partnership with digital strategy specialists, including Build-a-Bazaar, RBBi, MENA360 and Google Inc, offers a comprehensive OmniChannel experience to shoppers and is scheduled to go live from 26th November, 2014.

According to Jumbo, its new online store www.jumbo.ae promises to redefine the regional shopping experience for consumer electronics by offering a fully integrated platform that services customers online and offline, in a simple, convenient process. In addition, the company said the online portal will offer genuine products from global brands and access to its service centre and support.

Vishesh Bhatia, CEO at Jumbo Group, said: "For the last 40 years, Jumbo has consistently set the benchmark for consumer electronics retail in the region. We introduced organised retail into our sector here and today we are offering what is undoubtedly the first truly OmniChannel experience for consumer electronics shoppers in the region."

Bhatia added that: "Our goal is to offer the same high level of products and customer service that we are known for in our stores, to our online customers as well. This move is one part of a deliberate strategy towards entering the digital space."

Nadeem Khanzadah, head, OmniChannel Retail at Jumbo Group, said: "We have attempted to leave no stone unturned with our integrated customer engagement strategy. Over the years, buying patterns and decision-making processes have evolved to include a mix of online and offline behaviours."

Khanzadah explaine that there is need to ensure that the online presence doesn't just tick off boxes, but addresses today's changing realities and customer expectations for an anytime, anywhere and seamless shopping experience."

Jumbo said its online shopping portal design has benefitted from state-of-the-art lab testing facilities, such as eye tracking for the most optimum content placement, by UI/UX performance marketing agency RBBi.

Khanzadah added: "The design team at RBBi have helped define and translate the user experience on Jumbo's online shopping portal. This was verified and developed at first-of-its-kind user testing labs that track eyeball movements to map the shopper journey."

The company said the website has adopted a fluid design strategy functionality inspired by the ease of navigation at Jumbo's retail outlets, so that shoppers have a consistent experience whether they use a PC or a mobile device.

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