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IBM announces Verse for ‘reinvention’ of enterprise email

Solution fuses cloud, social, analytics to ‘transform the future of work’

IBM announces Verse for ‘reinvention’ of enterprise email
IBM aims to revolutionise corporate communication with Verse.

IBM Middle East, this week announced a ‘reinvention' of enterprise email through a solution called IBM Verse, introducing a concept the company refers to as 'faceted search,' which enables users to pinpoint and retrieve specific information across various types of content within their email.

IBM said Verse stems from the company's $100m R&D investment and brings together its cloud, analytics, social and security platforms to "transform the future of work". 

"IBM Verse takes a vastly different approach to enterprise email by integrating the many ways employees connect each day - via email, meetings, calendars, file sharing, instant messaging, social updates, video chats and more - through a single collaboration environment," the company said in a statement. 

IBM cited analysts who estimated that 108bn work emails are sent daily, requiring employees to check their inboxes an average of 36 times an hour.  Analysts further estimated that only 14% of those emails are of critical importance. 

"At a time when every organisation is striving to be more efficient, social and collaborative, this has created a dynamic where the volume of email interaction still outpaces social collaboration by a wide margin," IBM said. "In fact, according to IT industry firm IDC, email remains the single most widely used collaboration tool, with worldwide revenue for enterprise email expected to reach $4.7bn in 2017."

"The convergence of analytics, cloud, social and mobile technologies is not just impacting our personal lives; it's profoundly changing how we work," said Bob Picciano, senior vice president, IBM Information and Analytics Group.  "These forces are reshaping how people make decisions, create and share new ideas and collaborate across teams to get work done.  With IBM Verse, we challenged our design teams to use analytics to completely reimagine the social collaboration experience to focus on engaging people and driving outcomes, not managing messages and inboxes."

IBM Verse uses built-in analytics to provide an ‘at-a-glance' view that surfaces an individual's most critical actions for the day.  By learning employee preferences and priorities over time, it provides context about a given project as well as the people and teams collaborating on it.

IBM Verse service is free and a beta is available from Q1 2015. It will also be offered as an app for both iOS and Android.

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