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Focus cements East Africa footprint

Business apps vendor appoints Future Kenya as strategic partner

Focus cements East Africa footprint
Ali Hyder, group CEO, Focus Softnet (left) shakes hands with Naved Sheikh, CEO of Future Kenya after signing the deal.

Focus Softnet, a global ERP and software solutions maker, has announced that it has signed Future Kenya as its new partner in that country.

In terms of the partnership, Future Kenya will sell, deploy and support Focus Softnet's entire range of enterprise and vertical-specific solutions as well as offer a full range of services to customers in the East African state.

"Africa is a very important market for Focus. Signing on the right partners and empowering them with the required knowledge, skills and support has been a huge part of Focus Softnet's growth strategy for Africa. We were looking for an established local partner with strong expertise in the enterprise software solutions domain and Market Mate helped us to identify the right partner in Kenya," said, Jawad Ali Khan, regional CEO, Focus Softnet.

Khan said after reviewing a number of companies, the company felt Future Kenya was a perfect partner as they have more than 15 years experience in the ERP space and requisite market knowledge, expertise and an extensive channel network to promote Focus' solutions and grow the business and market share.

"Focus Softnet already has a local office and customers in Kenya and this partnership will demonstrate our commitment to them by offering local support and services. We look forward to working closely with Future Kenya's team to support them with the right resources and training, which in turn will help them promote and sell Focus' solutions more efficiently," Khan added.

Naved Sheikh, CEO, at Future Kenya, said: "The ERP market in Africa is growing at a rapid pace as government organisations and mid-sized companies are increasingly looking towards technology as a business enabler."

Sheikh added that there is a huge market for ERP solutions that offer flexibility and a low cost of ownership and Focus Softnet offers solutions that are not only feature-rich and customisable but also absolute value for money. "We reviewed a few ERP solutions in the market and found that not many vendors had products that were inclusive to most vertical segments. Focus Softnet was the only vendor that had an extensive range of solutions for different verticals, which could help fill this gap," he said.

He added that the company is excited to partner with Focus Softnet in Kenya and is looking forward to working closely with the team to offer customers the best solutions, services and support on the ground.

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