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Facebook to launch LinkedIn rival

‘Facebook at Work’ to separate business from pleasure, split personal, professional profiles

Facebook to launch LinkedIn rival
When launched, the offering will bring Facebook into direct competition with Google, Microsoft and LinkedIn.

Facebook Inc is working on a service that will compete with LinkedIn, allowing the social media giant's 1bn-plus users to separate their personal and professional information, The Financial Times reported.

The business daily cited insiders who spoke of a secret project called "Facebook at Work" that will be used to chat with colleagues, make professional connections and collaborate on documents.

When launched, the offering will bring Facebook into direct competition with Google Drive, Microsoft Office and core services from professional networking site, LinkedIn, which currently has 90m monthly active users.

The Facebook at Work site has long been used by the company's own employees, but over the past year it has been developed for use by other enterprises. The product is now in the testing phase.

Many companies currently block Facebook from employee use, to avoid productivity loss. Any gains Facebook makes in LinkedIn's domain will require trust-building, following the tarnishing of Facebook's image in the realm of privacy. Corporate entities will likely seek assurances that communications will be private and that data will not leak to third parties.

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