Facebook News Feed set to have fewer ads
From January 2015 users will see less promotional posts in their news feed
Facebook has announced that it will reduce the number of "promotional" messages that show up in users' news feeds.
The decision comes after the social network conducted a survey and found that people wanted to see more stories from friends and Pages they care about, and less promotional content.
"We dug further into the data to better understand this feedback. What we discovered is that a lot of the content people see as too promotional is posts from Pages they like, rather than ads." Facebook said in a statement.
"Beginning in January 2015, people will see less of this type of content in their News Feeds. As we've said before, News Feed is already a competitive place - as more people and Pages are posting content, competition to appear in News Feed has increased. All of this means that Pages that post promotional creative should expect their organic distribution to fall significantly over time."
Companies and people have complained in the past that their messages they post to their Facebook Pages don't reach their fans. Actor George Takei, who has over 8m Likes on his Facebook page said I a complaint on his Facebook page: "I understand that FB has to make money, especially now that it is public, but in my view this development turns the notion of 'fans' on its head."
Their posts may now reach even fewer fans if they're deemed too promotional by Facebook's algorithms. Posts most likely to be affected include ones that encourage people to buy a product, install an app, sign up for sweepstakes or reuse the content from an ad, Facebook said.