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TP-LINK unveils partner rebate programme

SOHO and SMB networking solutions vendor moves to reward partners in UAE, KSA and Iraq

TP-LINK unveils partner rebate programme
Liang says the programme is rewarding partners for their business commitment to the company.

TP-LINK Technologies Co Ltd, a manufacturer of SOHO and SMB networking products and wireless solutions, has launched a channel partner rebate programme aimed at incentivising and rewarding partners for the business they do with the company.

According to the vendor, the rebate programme has been designed to reward all its channel partners based in the UAE market.

‎TP-LINK said the rebate programme is open to all its channel partners and will run until the end of this quarter.

Denny Liang, general manager, TP-LINK Middle East, said the company has decided to launch a rebate programme for UAE-based partners as a way of forging closer ties with them while incentivising and rewarding them for the business they are doing with TP-LINK. "We want to encourage partners and draw them closer to us through initiatives that recognise the good work they are doing with TP-LINK. This rebate programme has been designed to achieve that," he said.

Liang added that the company is also running a similar programme in the Kingdom of Saudi Arabia and Iraq. "I would like to encourage partners to participate in the rebate programme because this will help them to motivate their sales teams and work closely with the TP-LINK team to grow the business across the region," he remarked.

Liang explained that aside from the rebate programme that TP-LINK is running this quarter, the company is also planning to roll out training on its Outdoor Series and EAP product array.

"We normally gather partners in our office for training on a regular basis. We believe this is a better approach as we are able to provide hands-on training with our product specialists on a range of offerings. In addition, this accords our partners an opportunity to product demos and explain in detail the technology, design and implementation of our products in a customer environment," he added.

Liang reiterated that TP-LINK remains committed to developing skills around its technology and entire product range. "We are not just content with providing training. We have a partner certification component to our training programmes as we believe this is the best way to develop domain expertise and the much-needed skills in the networking and wireless segment across the Middle East IT market," he said.

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