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Eaton gets new regional channel and alliances head

Hany Maurice to drive the vendor’s Middle East channel business

Eaton gets new regional channel and alliances head
Maurice wants to grow Eaton's business in the SI and MEP sector in the region.

Power management solutions manufacturer Eaton, has appointed Hany Maurice as the new regional channel and alliances leader for the Middle East.

Maurice joins Eaton from global systems integrator Intelligent Decisions, where he was director of business development in Europe, Middle East and Africa (EMEA).

In his new role, Maurice will be responsible for managing and developing Eaton's channel business in the traditional systems integration segment in the Middle East including Egypt, Pakistan and Afghanistan. In addition, he will be responsible for managing the company's channel sales teams in the lower and upper Gulf, Levant and KSA. He will also play a role in developing the IT component in the Power Quality segment.

Maurice said he is delighted to have joined Eaton at a time when the electrical and power management industry was converging with the traditional IT sector as more businesses look to technology to help them resolve their business challenges. "Having worked with Eaton solutions when I was managing an S&P practice at Dell, it was an easy decision for me to make when this opportunity came up. Eaton is one of the top UPS and power management suppliers globally and with the spotlight on efficient data centre power management solutions, I look forward to helping the company grow its business in the Middle East," he said.

Maurice added that the company is focusing on educating the traditional systems integration channel to have an understanding of the Mechanical, Electrical and Plumbing (MEP) sector and vice-versa as the two routes to market are slowly converging. "We will be developing a channel ecosystem that has in-depth understanding of MEPs and integration capabilities that are emerging between IT and the MEP sector," he said.

Maurice said a key element to the company's successful channel business is to have the right engagement model and a streamlined  and tiered channel base. "We will be recruiting partners and connecting them with MEPs to enhance the collaborations as the two segments increase cooperation on infrastructure projects being rolled out across the region," he said.

He explained that the company's vertical growth will stem from government, aviation, defence and healthcare sectors. "We have seen a lot of data centre projects coming online as organisations in these verticals modernise their existing IT infrastructure and data centres to be more environmental friendly and green compliant," he noted. "We want to capitalise on this especially in KSA, UAE and Qatar.

He added that for Egypt and Lebanon, the two countries are faced with frequent power outages and as a result, demand for UPS solutions is high in the two states. "This presents opportunities for channel providers to supply UPS solutions," he said.

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