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Microsoft drops Nokia brand from next-gen Lumias

Lumia 730, 735 now available in UAE

The Lumia 730 does not carry the Nokia brand.
The Lumia 730 does not carry the Nokia brand.

Microsoft today announced the UAE availability of budget smartphone Lumia 730 Dual SIM and its 4G LTE variant Lumia 735, the first Lumias not to carry the Nokia brand since the Redmond-based software and services giant completed its $7.2bn acquisition of Nokia's devices arm six months ago.

Microsoft still licenses the brand name from Nokia, and has previously said it would continue to do so for 10 years on its feature phones. For smartphones, Microsoft previously indicated it would use the Nokia label for a limited time only.

The Lumia 730 Dual SIM will sell for AED 949 and the Lumia 735 for AED 1,099. Both handsets come with a 4.7-inch HD OLED display and a wide-angle front-facing Full HD 5MP camera, catering to selfies that capture the setting behind the user. The camera is supported by a Lumia Selfie app that comes pre-loaded on the phones.

"People are moving from using their front facing camera to take a close up selfie or have a solo Skype call, to making it much more about where they are and what they are doing," said Jon French, vice president Middle East, Microsoft Mobile Devices. "With the Lumia 730 and Lumia 735 we're enabling people to more easily capture and share more of what they want through unique Lumia innovation and the best Microsoft experiences."

The Lumia 730 and Lumia 735 are available at a number of electronic retailers across the UAE in a range of colours including bright orange, bright green, dark grey and white.