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Prestigio enters wearables market

Company expands product portfolio with lifestyle smart health offerings

Prestigio enters wearables market
Tantawi says Prestigio is looking to expand its business in MENA.

Prestigio, a manufacturer of mobile devices and accessories, has announced it has entered the wearable arena with the launch of new smart watch and smart health products.

The vendor says the company's entry into wearables is a natural progression and is part of a wider strategy to offer partners a complete array of smart devices.

Hesham Tantawi, vice president, Prestigio Middle East, Turkey and Africa, said Prestigio is looking to expand its business in the region by acquiring new customers and promoting its image as one of the biggest players in the mobility segment in the region. "Throughout GITEX, we highlighted the entire range of tablets, smartphones, Prestigio Multiboard solutions, smart home centre appliances, wearables and smart health products," Tantawi said.

"We launched several new products during the course of the year including wearable health care products, smart home solutions and LED bulbs. I am excited we unveiled the slimmest smartphone in the world that runs Android OS and we hope our partners and end users will enjoy the experience with this product. I am happy we moved into the smart devices and wearables category," he said.

Apart from promoting mobile devices, Prestigio is also betting big on its education solutions and the company has unveiled several channel initiatives aimed at assisting its systems integrator partners.

Dia Hamdan, marketing manager, MENA at Prestigio, said as part of the plan this year, the company is focused on raising awareness around the Presitigio MultiBoard LED interactive displays and Visconte Windows-based tablet offerings.

Hamdan added that the company has decided to not only grow it share of business in the education sector, but is also sponsoring universities and secondary schools with a range of initiatives that are aimed at helping students to embrace new ways of learning using technology.

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