HP uses GITEX to take aim at counterfeiters
Firm ramps up anti-piracy campaigns
HP Middle East is ramping up its anti-counterfeit campaigns in the Middle East and is using its participation at GITEX TECHNOLOGY WEEK to raise awareness on the impact of fake supplies on the economy.
The company says that, during GITEX, it has been promoting the HP Anti-Counterfeit (ACF) Programme and educational campaigns to channel partners and customers.
Aziz Mohamed, Manager Relations, Middle East, Mediterranean and Africa, says HP is serious about protecting its trademarks and brand through investigations that span borders to disrupt the international trade of illicit products.
“We have an anti-counterfeit website to report potential fake cartridges,” he says.
He says locally, the company has investigative consultants that examine all leads, in order to identify significant dealers of counterfeits and then assist local authorities during follow-up action. “In March this year, we had 460,000 fake products ceased in the UAE after thorough investigations and cooperation with law enforcement agencies,” he says.