Redington Value, ADEO IT announce partnership at GITEX
Agreement to enhance distributor's IT consultancy and services capabilities
Redington Value, the value-added distribution (VAD) division of Redington Gulf, has used its participation at GITEX TECHNOLOGY WEEK 2014 to announce a new partnership with ADEO IT Consulting.
The strategic partnership will position Redington Value as the region's first VAD to offer both consulting and training services.
ADEO is a consulting and training focused firm, offering IT consulting and training services in IT security, virtualisation, network, business continuity, server, and storage services. Through its partnership with ADEO, Redington Value aims to take the VAD model to the next level by offering end-to-end solutions and services to its Middle Eastern customers and vendor partners.
Ramkumar Balakrishnan, President, Redington Value, said: "Redington Value has redefined the VAD model in the Middle East. We want to build a robust relationship with our customers by catering to the SME segment across the region as well as having an active relationship with our vendors by being a VAD that can offer turnkey end-to-end solutions. We foresee a huge demand for IT consultancy and training services from our channel partners and our partnership with ADEO will enable us to offer professional services in IT security, virtualisation, network, business continuity, server and storage services to our customers in the Middle East."
Selçuk Ekin, CEO at ADEO IT Consulting Services, added: "We are looking forward to this strategic new partnership that we have entered into with Redington Value. This newly formed alliance will prove to be very advantageous to vendor and reseller partners. I am sure that this partnership will consolidate Redington's ‘value add approach' by offering ADEO's IT consultancy experience and training service competency."
Ekin said Redington's channel partners can now choose from a broader array of services and support, which in turn, will produce excellent results.