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Citrix talks rising mobility demand at GITEX

BYOD workforce takes hold, says solutions company

Citrix talks rising mobility demand at GITEX
Karam: organisations need to adopt mobile work styles.

Demand from end users in the region to be able to work while mobile is growing rapidly, according to new figures from Citrix.

A survey of workers in the UAE showed that 94% want to be able to work where and when they need to, up from 74% last year.

Johnny Karam, VP for Middle East and Africa, says that Citrix, which has been developing mobility solutions since 1989, used to have to explain the benefits of mobility to organisations, but now demand for a mobile workplace is being driven by the end users themselves.

While demand from end users is high, many companies are slow to embrace mobility solutions. Only 21% of organisations surveyed fully enable and encourage mobile work forces. Thirty percent of organisations cited concerns about employee productivity as the reason for not allowing more mobile work, while 32% were concerned about security.

Karam points out that organisations need to provide enterprise-grade mobility solutions, or else users will find ways to get mobile solutions that may not be secured. He also notes that there is a new generation of users coming into the workplace who expect to be mobile, so it is becoming more important to give them the tools they require to be productive. Organisations need to make a cultural change to adapt to mobile work styles.

“I think it is a cultural shift. You still have organisations today that ask people to punch in and punch out; this is a shift that needs to happen from the top. There are studies that show that employees with flexibility to work from anywhere increase their productivity, and these are the kind of things we try to share with our customers,” says Karam.

“We should be able to give you access to your applications, your data, and the ability to collaborate, on any device. We give you the same experience, without having the application on that device; without having the data on that device,” he adds.

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