Dell raises solutions profile at GITEX
PC pioneer highlights strengths in software, solutions
Dell is highlighting its strengths in software and solutions at GITEX TECHNOLOGY WEEK, says Ronnie Wilson, VP and GM EMEA Dell Software Group at Dell.
Wilson said that the company is in one of the top 15 software vendors in the world, but this is often not the perception of Dell.
“What we are really trying to do is position ourselves in the end-to-end solution space. Dell’s brand has traditionally been in the PC area, but we are definitely on the move to the solution space. Dell is a serious end-to-end solutions company,” he says.
Security is one of the priority solutions areas for Dell at present, and it is an area where the company is able to offer best of breed solutions in firewall, identity and access management, security monitoring and other areas.
Dell’s software portfolio is not limited to just security Wilson points out, but through acquisition, the company has many different solutions in areas such as cloud migration, backup, monitoring, big data analytics, with over 200 products in the portfolio in total.
The focus for the company at present is to work out how to combine the solutions, he adds. Dell is conducting extensive R&D in this area at present, to create key solution areas which apply to businesses. Dell’s strong channel, particularly in the region, will be key to bringing those solutions to a wider market.
“The Dell advantage here is that these companies that we have acquired have outstanding technologies in spaces which are really hot, and what Dell has done is given them scale, to scale out to a global level,” Wilson adds.
Customers appreciate being able to get such a wide, best-of-breed set of solutions from a single vendor, rather than have to deal with multiple vendors: “We believe that customers don’t really like dealing with a whole multiplicity of suppliers, so try to be a one stop shop, and don’t want to break the company up into two or three different parts!”