Social media hub to launch in Dubai
TINT is working to create campaigns for Ferrari World, du and Dubai Mall
Silicon Valley start-up, TINT is launching the first social media hub in the Middle East to allow brands to collect and curate all social feeds and #hashtags to display them anywhere.
TINT, a social media aggregator is used by 40,000 companies across the world, and is capitalising on international demand for its platform by establishing a presence in the Middle East, marking its first expansion effort outside North America.
"Our growth from Silicon Valley has been exponential; in the space of one year are now working with over 40,000 brands and 60% of that business is generated from international markets. Dubai is the ideal gateway to help us establish a more customer-facing relationship with clients in the East" said CEO and Founder of TINT, Tim Sae Koo. "Its ambition to develop as a smart city, makes Dubai the perfect environment to foster entrepreneurial and technology inspired companies, like TINT, to grow alongside its own unprecedented progress."
Launching at GITEX, TINT also has the back-end functionality to moderate content and with analytical tools, advertisers can measure ROI that allows companies to tailor their entire social media strategy with new insight and data.
TINT has appointed Mohamad Akkad, who previously held senior salespositions with Microsoft and HP, to lead the business development for the companyin the Middle East.
Speaking about his appointment, Akkad said: "TINT technology is so transferable, it can help brands, media owners, hotels, event venues and anyone else with access to digital screens, engage customers on a deeper level with real-time content. Social media aggregation is a huge and previously untapped opportunity in digital marketing that I want to help pioneer in the Middle East, and there is no one better to partner with than the team at TINT."