GITEX Shopper exhibitors brace for bumper weekend
Confluence of Eid holiday and major product launches hailed as ‘perfect timing’
As GITEX Shopper 2014 enters its fifth day at Dubai World Trade Centre, exhibitors are bracing for a surge in sales over the Eid Al Adha holiday weekend.
According to event organiser, DWTC, since opening day on 27 September, the region's premier consumer technology fair has seen tens of thousands of bargain hunters browsing the stands of vendors such as Samsung and Lenovo, and power retailers like Jacky's Electronics, Jumbo and Sharaf DG.
"There is no question that GITEX Shopper is a must-attend event for both UAE residents and visitors, and the volume of traffic that the show enjoys makes it an extremely valuable retail channel for our exhibitors," said Trixie LohMirmand, senior vice president, DWTC. "We've received reports from both power retailers and standalone brands of bumper sales results already, and with this weekend's Eid Al Adha break, plans are in place to re-stock stands to meet the increased demand expected."
"Sales during the first three days have certainly picked up and we are optimistic that we will exceed our sales expectations once again," said Mahesh Chotrani, assistant vice president, Jacky's Electronics. "Typically, the amount we sell in the eight days of GITEX Shopper is equivalent to two month's revenue in our stores. With the last few days of the event overlapping with Eid holidays, and with 60% of our sales typically being generated from the last four days of GITEX Shopper, we expect many local residents and GCC tourists will come to check out the latest deals and exciting bundles.
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"The timing of GITEX Shopper 2014 could not have been better," said Nadeem Khanzadah, head, Omni-Channel Retail, Jumbo Electronics. "It follows a spate of much-anticipated technology launches, and concludes just before the Eid holiday. The combination is clearly working to the advantage of retailers at the show, with a strong influx of customers coming in from across the GCC to benefit from the showcase of new products and incredible deals. We had a fantastic opening day, and like previous GITEX shows, expect to see a strong pickup in sales mid-week, which will continue through the pre-Eid weekend. We're expecting an increase in sales of 20% over last year."
Competitions at this year's Shopper include return tickets to watch FC Barcelona play in Spain, a limited-edition Honda Accord being given away daily, University Scholarships for Amity University Dubai, HD TVs, DSLR Cameras and smartphones.
GITEX Shopper is open from 11am to 11pm daily until Saturday 4 October. Tickets are priced AED30 and are available at the venue and at select Emarat outlets. Entry is free for children below the age of five.