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Acer appoints BDL Group as distributor for UAE

Regional distributor to supply resellers with vendor’s consumer and commercial product array

Acer appoints BDL Group as distributor for UAE
Ismail says BDL is aiming to grow Acer’s business in the GCC.

Dubai-based distributor BDL Group has announced it has signed as a distribution partner for PC manufacturer Acer Group for the UAE and other GCC markets.

BDL Group's appointment follows Acer's decision in March this year to re-appoint the distributor as its partner in the Kingdom of Saudi Arabia (KSA).

In terms of the agreement, BDL Group will supply the retail and traditional dealer channels in the UAE, Qatar, Kuwait and Bahrain with Acer's consumer and commercial range of products including tablets, projectors, display panels and notebooks including the Extensa and Aspire range.

Tamer Ismail, CEO at BDL Group, said the company is delighted to have extended its partnership with Acer and is looking forward to growing the business in the UAE. "We have worked with Acer in the past from 2003 to 2008 and helped the vendor to develop its notebook business in KSA, Egypt and Iraq," he said.

Ismail said the latest deal for the UAE market will see BDL supply channel partners in the country with the vendor's commercial and consumer range of products. "We are delighted with the extension of our distribution partnership to address the UAE and other GCC countries in addition to KSA. We believe that the business we are doing going forward is a win-win situation for both companies," he reiterated.

Ismail further said that the UAE remains a strategic and important market for BDL Group and the company is planning to grow the business in the UAE and the rest of the GCC just like its has done in KSA.

"Partnering with Acer not only broadens our product portfolio, but also gives our channel partners the opportunity to work with a distributor that is a one-stop shop. We will be growing Acer's share in the UAE market," he said.

Ismail said the company will also help to support Acer's with post-sales support.

David Drummond, vice president, Acer Middle East and Africa, said the relationship with BDL Group goes back many years ago when the company represented the entire range in KSA. "We have seen good results of that relationship with BDL in Saudi Arabia in terms of market share growth," he said.

Drummond added that appointing BDL to supply the UAE channel is a natural progression for Acer as the alliance also sees the company introduce the Extensa range in the market. "Although it's early days, we are happy with the success and the different market segmentation that BDL has opened for our Extensa portfolio," he added.


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