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Makook Smart Living partners with Prodea Systems

Deal will see DIC-based Makook introduce a rich suite of content and connected life

Makook Smart Living partners with Prodea Systems
Prodea Systems’ Anousheh Ansari (left), shakes hands with Nasri Tehini, CEO of Makook after signing the deal.

Makook Smart Living, a Dubai Internet City-based telecoms, media and IT company, has announced a strategic alliance with Prodea Systems, a US-based technology innovator that has developed the first-of-its-kind technical platform to power a seamless connected life for consumers.

The agreement will enable Makook Smart Living to introduce an exciting new service, based on Prodea Systems' powerful Residential Operating System (ROS).

According to the company, ROS is a managed service delivery platform that enables connectivity and services between people, data, and devices in a fashion never before available.

Through ROS, Makook says service providers around the globe are able to broaden their offerings by delivering enhanced services to homes and businesses.

Nasri Tehini, CEO of Makook Smart Living, said: "The Internet of Things (IoT) is truly upon us and I am thrilled to be able to announce this landmark agreement with Prodea Systems, which makes so many technological ambitions an affordable reality."

Tehini added: "People have for a long time wanted a simplification to the management of their complex platforms and devices, and a more relevant and enjoyable experience in a very crowded technology environment. We are now able to deliver on the promise of making aspects of people's lives smarter and more seamlessly integrated."
Prodea Systems CEO, Anousheh Ansari, said: "Prodea Systems has been working on the ROS platform since 2006 and has invested more than 1.5m coding hours and over $100m in its
development." Ansari said the company is excited to be working with Makook Smart Living in this vibrant geographic region and anticipates a positive response to the Makook service when it is made available later this year."

Makook Smart Living intends to commercialise the Makook service in the UAE in the fourth quarter of 2014, before looking to penetrate further markets within the region thereafter.

The service in the UAE and wider MENA region will be known as Makook, and will deliver an integration of online media content such as blockbuster movies, combined with networking and remote control solutions such as energy efficiency, home automation, and personal media libraries.

The Makook service will simplify and automate connectivity between people, their homes and their communities, personalising the way individuals experience entertainment, access their personal media content, and remotely control and access their living environments.

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