Home / / GITEX provides gateway to $15bn opportunity

GITEX provides gateway to $15bn opportunity

IDC projects regional ICT spend to hit $15bn in 2014

GITEX provides gateway to $15bn opportunity
Re-imagine the future with GITEX this year.

GITEX TECHNOL­OGY WEEK 2014 is shaping up to be the catalyst that drives smart technology adoption across MEASA.

With regional ICT spending pro­jected to cross US$15 billion this year and hit US$20 billion by 2020 (source: International Data Corpora­tion), this year’s GITEX TECHNOL­OGY WEEK – the largest ICT event in the Middle East, Africa and South Asia (MEASA) – is primed to solidify its position as the premier gateway to the world’s fastest-growing and investment-rich ICT markets. GITEX is set to power business to a smarter future, with the four pillars of cloud, big data, mobility and smart technologies driving the market this year. Positive spend in the developing regional ICT market has spurred exhibitor demand to an all-time high, which will see a buzzing floor space at the region’s most important marketplace showcasing cutting-edge trends supported by a packed programe of Conferences, Briefings and Workshops that are all sold out.

The high level of interest in the region’s ICT market has resulted in commitments from new country pavilions including the Czech Republic, Singapore and Switzerland. Africa, a huge ICT growth market, is strongly represented this year with Nigeria selected as the show’s Official Country Partner.

With the world’s leading international names on board, GITEX TECHNOLOGY WEEK will feature the world’s top ICT brands in 12 sector-specific technology industries supporting four industry-leading themes: Smart, Cloud, Big Data and Mobility. Spanning more than 100,000 square metres of exhibition space, GITEX  TECHNOLOGY WEEK – returning to Dubai World Trade Centre (DWTC) from 12-16 October, 2014 – is expected to gather more than 142,000 ICT professionals, 25,000
C-level executives and over 3,700 exhibitors from 61 countries. “GITEX Technology Week continues to evolve year-on-year and this year is no different; our largest show to date will cover every aspect of the global ICT spectrum and showcase a raft of significant technology and mobile innovations that will shape our future societies for decades to come,” said Trixie LohMirmand, Senior Vice President, DWTC, organiser of the event.

As one of the world’s top ICT events, GITEX continues to enhance cross-border ties in delivering innovation, nurturing investment opportunities and driving the global dialogue on technology adoption across MEASA and beyond. The strategic choice of Nigeria – which has Sub-Saharan Africa’s highest unique mobile subscribers at 48.8 million (source: GSM Association / GSMA) – as the 2014 show’s Official Country Partner continues the trend.

“Nigeria’s ICT growth potential will be amplified via the country’s National Broadband Plan 2013-2018, which aims to enable economic and social development by increasing national 3G wireless coverage to at least 80% of the population by 2018,” said Peter Jack, Director General of Nigeria’s National Information Technology Development Agency (NIDTA). “GITEX TECHNOLOGY WEEK offers NIDTA a unique platform to highlight Nigeria’s abundant investment opportunities and build networks with potential partners from across the world.”

With GITEX TECHNOLOGY WEEK presenting strategic investment inroads into the lucrative Middle East and African ICT markets, a host of international exhibitors and visitors will benefit from an evolved attendee experience integrating the latest ICT innovations. The new ‘On Track for the Smart Experience’ initiative will feature paperless mobile registration, smart networking and interactive navigation and marketing.

Elsewhere, visitors will see a range of exciting innovations, including Industry Briefings – a key component of this year’s GITEX Trends – where more than 1500 delegates and 150 speakers will debate tech trends in cutting-edge, sector-specific knowledge platforms; After 5, a place to recharge and get entertained every day at 5pm during GITEX; the Bloggers Tweetup and the Tech Talk Blogger Programme, which will double attendance from regional bloggers.

Expanded event features include the official press reception ShowStoppers, online community ConneXions, live streaming of social media, trending topics and tech news via the Content Hub, the 2nd GITEX Hot Stuff Awards and GITEX TV, the 53-screen in-house broadcast presence. Enhanced interactive elements include the GSM Exchange Zone, a platform for the mobile product industry, the C-Level Majlis Lounge for senior executive networking, free Smart Sessions for knowledge-sharing and the SME Zone.

In addition to the GITEX Hot Stuff Awards, the GITEX Student Lab will recognise leading students in the field of technology innovation and connect them with industry professionals, while the 2nd GITEX Cloud Awards will identify and recognise cloud computing excellence in the Middle East and Africa.

Alongside GITEX, there is the second edition of the GSMA Mobile 360 Series: Middle East, a dedicated platform for senior executives from the region’s mobile industry, and the fourth edition of InfoComm MEA, the leading showcase of the latest professional AV technology in the Middle East and Africa.

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