'Secret' Apple office open in Dubai, says report
Local newspaper claims small office will become Cupertino's regional headquarters
Apple has reportedly opened a "secret" Dubai office, which will become its headquarters for the Middle East and Africa (MEA) region, according to The National newspaper.
The UAE daily wrote that the office, located at Dubai's Emaar Sqaure, has been open since January. However, no official announcement on the office has been made.
It is no secret, though, that Apple has been on a recruitment drive in the UAE, following the announcement of a dedicated Apple shop in Dubai. The assumption is that the Cupertino-based electronics giant will use the Emaar Square office as its base for sales and marketing in the MEA region.
Up until now, the company has run its MEA sales and marketing efforts from its EMEA base in the United Kingdom - this despite having an office in Abu Dhabi. Indeed, the company has barely involved itself with this market, and has left most of the promotional legwork for its products up to its authorised resellers.
The only meaningful move Apple has made in this region in recent years came with the launch of an official Apple online store, which opened for business in 2011.
Retailers have welcomed the news that Apple is involving itself more directly in the Middle East market, a move they view as an antidote to the problems associated with grey market offerings.