Apple rivals poke fun at 'late-to-the-party' iPhone 6 Plus
Samsung, Sony, HTC tweet put-downs in wake of warm reception for latest iGadgets
Apple's rivals have taken a swipe at the Cupertino-based firm's late entry to the phablet market, posting acerbic comments on Twitter, online media reported.
Following broadly positive coverage of Apple's iPhone and Watch launch, Sony, HTC and Samsung took to social media to give their own opinions, but reserved their comments for the 5.5-inch iPhone 6 Plus.
HTC was the kindest, posting a picture of its HTC One (M8) premium handset beside a blurred picture of an iPhone 6 and tweeting: "Bigger screen. Better performance. Elegant design. Welcome to the party #iPhone6."
Sony, through its @SonyXperia account, went a little further by posting: "Better than bigger", in contrast to Apple's "bigger than bigger" tagline.
Samsung went for a deeper cut. The South Korean smartphone leader posted an image of a blue board with the words "No one is going to buy a big phone," emblazoned on it in huge letters, and below that in smaller font: "Guess who surprised themselves and changed their minds." It also promoted its Galaxy Note 4 in a footer using the #MoreThanBig hashtag.
Samsung's tweet is a reference to a comment Steve Jobs made in 2010 about large-screen phones. A more accurate rendering of his comment would be: "If you make a phone so big you can't get your hand around it... no one's going to buy that."
Apple's launches in recent years have been greeted with relative apathy, with fans and investors bemoaning the lack of a large-screen model and calling for new categories, most especially wearable devices. Now that Apple has capitulated and commentators have expressed praise for the results, outsiders may see iRivals' we-did-it-first jibes as a sign of concern that Apple may start to grab significant market share from the two markets it has just entered.