Only 5% of Android users likely to migrate to iPhone 6: survey
Google’s market share secure, suggest polling figures
Apple Inc's iPhone 6 is likely to encourage a mere 5% of Android users to migrate, according to a Survata survey cited by tech site CNET.
Between 2 and 4 September, the research company asked 889 consumers about their attitudes to Apple's next-generation handset. Five per cent of Android users declared themselves "very likely" to buy, while 12.4% said "somewhat likely".
Using standard statistical models for calculating confidence intervals, Survata's sample size gives a margin of error of 3.29%. ITP.net's calculation is based on taking population size to be the projected number of smartphone users worldwide in 2014 (1.75bn, according to figures released in January this year by Emarketer), and assuming a standard confidence level of 95%.
Survata's poll also suggested only 6% of BlackBerry users and 3% of Windows Phone users would migrate to iOS 8. Within Apple's own fan base, 36% of iPhone 5, 18% of iPhone 5S and 15% of iPhone 5C users said they were "very likely" to upgrade.
Apple's recent launches have been met with relative apathy. A perceived lack of innovation amid increased demand for larger screens and cheaper handsets has seen investors retreat from what was once the world's most valuable company.
But Apple is expected to launch its first phablet-category handset tomorrow, as well as a companion wearable device. If Survata's results are based on lingering doubts from Apple's previous product cycles, the figures may yet (if accurate) be turned around by devices that pull the Cupertino firm back to previous form.