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Sony updates 4K LED TV offerings at Dubai launch

Line-up features screen sizes ranging from 85 to 55 inches

Sony updates 4K LED TV offerings at Dubai launch
Satoru: Today, customers look for a holistic experience that prioritises the best in audio-visual technology.

Sony MEA this week launched three new product ranges, encompassing nine models for its BRAVIA 4K LED TV line-up.

The flagship unit is the X9500B (available in 85-inch screen size) series featuring Sony's X-tended Dynamic Range PRO technology. Also on offer is the X9000B (available in 79-inch and 65-inch screen sizes), which uses a design that integrates magnetic fluid speakers.

The X8500B (available in 65-inch and 55-inch screen sizes) series serves as a budget option in the 4K LED TV range.

Sony revealed its latest offerings at a press conference held at the OKKU luxury Japanese restaurant in H Hotel, Dubai.

"Today, customers look for a holistic experience that prioritises the best in audio-visual technology," said Arai Satoru, head, Sony Middle East Marketing Company. "Over the years, Sony has reiterated its leadership status by delivering the best in technology through factoring in the growing requirements of customers in a dynamic industry landscape.

"The launch of the new range of 4K LED TVs brings the best in sound and picture on one platform taking home entertainment to a completely new level and offering customers a new and elevated viewing experience."

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