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Asus launches ZenFone line-up in Dubai

Three mid-market smartphones feature Intel Atom processors

Asus launches ZenFone line-up in Dubai
The ZenFone 4 features a 4-inch display offering a resolution of 800 x 480

Asus today announced the availability of its new ZenFone line of smartphones in the Lower Gulf region.

The three phones - the ZenFone 4, ZenFone 5 and ZenFone 6 - all feature Intel Atom processors and Asus' ZenUI user interface, which is built on top of Android 4.3 Jellybean.

Despite its Apple-esque looks, the ZenFone 4 is aimed decidedly at the lower end of the market, costing just AED 399. For that, users get a 4-inch display offering a resolution of 800 x 480. In terms of power, the ZenFone 4 features an Intel Atom dual-core 1.2 GHz processor, as well as 1GB of RAM. The device's main camera is a 5-megapixel unit, while the front-facing camera is a 0.3-megapixel unit.

The ZenFone 5 and ZenFone 6 are more mid-market offerings, costing AED 899 and AED 1,099 respectively. Both devices feature an Intel Atom dual-core 1.6GHz processor and 2GB of RAM. The ZenFone 5, however, features a 5-inch display and an 8-megapixel rear camera, while the ZenFone 6 sports a 6-inch display and a 13-megapixel rear camera.

Despite the differences in cameras, Asus said that all three of the new phones feature its new camera technology, PixelMaster. The suite contains features such as a ‘selfie mode' and depth of field mode. Then ZenFone 5 and 6 also feature low-light mode and time rewind, which automatically takes multiple pictures upon pressing the shutter button, allowing users to pick the best shot.

All three phones run on the vendor's ZenUI, which Asus said contains over 1,000 improvements over its last mobile user interface.

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