Worldwide tablet games revenue to triple by 2019
Device specs and mobile data penetration to drive massive growth spurt, says Juniper Research
Worldwide revenues from tablet games will reach $13.3bn by 2019, which is a threefold rise on the 2014 figure of $3.6bn, according to industry projections from Juniper Research.
Juniper said growth will be fuelled by a number of enablers, including improved storage capacity of devices; better graphics capabilities; increasing mobile broadband penetration; and a prevailing preference among consumers for convenience and ubiquity.
The report, Mobile and Handheld Games: Discover, Monetise, Advertise, 2014-2019, also found that the coming year could be critical for smaller, independent games developers. It argued that in marketplaces now containing over 1m apps, greater funding would be required to optimise the opportunity to achieve consumer awareness, and suggested that crowd-funding would represent an increasingly popular option.
The report also forecast healthy growth in the monetisation of smartphone games in emerging markets, as carriers move to deploy storefront payment systems. It claimed that with micro-apps now being embedded in messenger services, these may serve as an additional delivery channel for games in the medium term, stimulating further growth.
The report also predicted that ads are becoming increasingly vital for revenue generation, as only around 6% of mobile games will be paid for at point-of-download in 2019.