Du begins accepting Xbox One pre-orders
Microsoft's eighth-gen console to be made available from du's online shop
UAE gamers are now able to pre-order Microsoft's Xbox One console from du's online shop, with deliveries starting from 5 September.
The bundle being offered by du costs AED 1,749, and will include the console, a standard controller, an HDMI cable, a headset, and a 14-day Xbox Live Gold trial. Du is also throwing in five games - FIFA 15, Forza 5, Halo: Spartan Assault, Max: The Curse of the Brotherhood, and Loco Cycle.
"Our customers are highly tuned into the latest tech releases, and we're thrilled to be able to offer them this exclusive opportunity to be amongst the first in the UAE to own the new Xbox One," said Fahad Al Hassawi, CCO at du.
Kerim Ozbarkirci, category manager for Microsoft Gulf's Xbox division, added that Microsoft was hoping that the tie-up with du would give the vendor access to du's subscribers.
However, Microsoft faces a challenge in getting its next-gen gaming console into Middle East living rooms. The device's main rival, Sony's PlayStation 4, has been available since December 2013, when it sold out due to huge demand. Analysts and the press alike have called out Microsoft on waiting nine months before bringing its own device to market in this region.
Even abroad, the Xbox One has had something of a tough time. In May, research house IDC declared that Sony had already won the eighth-generation console race, due to it having sold more than 7m PS4s worldwide by April. And now, nine months after release, Sony has sold 10m units of the PS4.
Microsoft has been more tight-lipped about how many Xbox One consoles have been sold, though estimates put the figure above 5m.