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Saudi Airlines improves operations with Microsoft BI products

Airline hopes to achieve millions of dollars in savings per year as a result of implementation

Saudi Airlines improves operations with Microsoft BI products
The deployment will help Saudi Airlines better manage different aspects of its global aviation operations

Saudi Arabian Airlines has implemented a number of business intelligence (BI) products from Microsoft, aiming to analyse, visualise and share data across a unified platform to improve operations, the company said.

Through implementing SQL Server 2012, Power BI for Office 365, Windows Server 2012 and SharePoint Server 2013, Saudi Airlines hopes to achieve better business visibility and more engaged employees. As a result, the airline hopes to achieve millions of dollars in savings per year.

Microsoft said the deployment is helping Saudi Airlines to gain insight to better manage different aspects of its global aviation operations. Once totally completed, the solution will also provide management with helpful insights into subsidiaries such as Saudi Cargo, Saudi Catering and Saudi Ground Services, the vendor added.

Before implementing the suite of Microsoft products, Saudi Airlines' business intelligence solutions were spread across a range of different platforms, making it difficult to have a holistic view of the business.

"Before we worked with Microsoft, we had scattered information everywhere. We had many different business intelligence and incentive solutions, separate training and no standard platform to run all the environments," said Muhammad Albakri, executive vice president of Finance, Saudi Airlines. 

"The new BI solution from Microsoft maximises the value of information coming from multiple systems. We've started to run analyses and provide results to executives to help them track trends and react quickly and proactively."

Beginning in 2007, Saudi Airlines spent five years on a major overhaul of its IT infrastructure to automate and integrate its core planning, scheduling, marketing and sales functions. It needed a business intelligence solution that could provide an integrated view of its data across its growing operations. 

Microsoft said that its BI solution is able to pull disparate data together for multiple sources for analysis, and provides dynamic dashboards, enterprise reports and customer reports that allow executives to view any subset of information and any level of detail they require.

Since the implementation, the airline has reported seeing improved operational functions, such as passenger sales, revenue accounting, customer service, marketing and fraud prevention, which has increased Saudi Airline's overall efficiencies globally and saved millions of dollars annually.

"For us, the new BI solution is like turning on the headlights of a car on a curvy, dark road," Albakri said.

"Without it, it really would be a sort of guessing game for how to tone our marketing or determine our pricing strategy or our service offering. So for Saudi Airlines it is a competitive advantage; it is a valuable tool."

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