HTC introduces HTC Desire portfolio in the UAE
HTC Desire 816 is the first of a new family of mid-range HTC smartphones
HTC has unveiled its new HTC Desire 816 as part of its 2014 mid-range portfolio.
The first edition of the HTC Desire family is available in the UAE for 1499 AED and 1349 AED for the dual SIM version.
"The HTC Desire 816 marks the beginning of an exciting new era for the mid-tier," said Neeraj Seth, Head of Market MEA, HTC.
"Incomparably beautiful to look at and hold with the technology and software to match, the HTC Desire 816 challenges everything that people expect from lower cost smartphones. It is bringing genuine choice to the category by delivering stunning design and high-end performance at unbelievable value."
The Desire 816 boasts a 5.5 inch screen, is powered by a quad-core, 1.6 GHz processor and offers 4G LTE connectivity.
Featuring HTC's dual-frontal stereo speakers with built-in amplifiers and HTC BoomSound as well as HTC BlinkFeed for news and social updates, the Desire includes a 13MP rear-facing camera complete with HTC Zoe and automatic highlight videos, as well as a 5MP front-facing camera.
The new smartphone, which runs HTC's Sense 6 interface, is available in various colours including navy blue, grey and white for the single SIM. The dual SIM is available in white and grey.