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Etisalat UAE now offering tailor-made packages for post-paid customers

Operator attempts to lure pre-paid customers onto post-paid contracts

Etisalat UAE now offering tailor-made packages for post-paid customers
The idea is to provide customers with a tailor-made package that works around what they actually need every month, an Etisalat spokesman told ITP.net

In a bid to onboard Wasl pre-paid customers to post-paid contracts, Etisalat is now offering tailor-made packages for UAE mobile customers.

The offer involves signing up for a flat monthly rate of AED 50, which provides 50 flexible minutes, including incoming roaming minutes while abroad, and 50 MB of data.

Customers can then sign up for additional services at a rate of AED 50 each to create a tailor-made package. An extra AED 50 will equal 200 local minutes, a smaller number of international minutes, or else 1 GB of data. 

The idea is to provide customers with a tailor-made package that works around what they actually need every month, an Etisalat spokesman told ITP.net.

For example, it is now possible to sign up for 2 GB of data per month (at a cost of AED 100), and 200 local minutes per month (at a cost of AED 50). Combined with the flat rate of AED 50, this would result in a monthly bill of AED 200.

The Etisalat spokesperson said that, with local calls, this amounted to 25 fils per minute, instead of the 36 fils per minute that is usually charged on pre-paid lines.

Customers can also add more minutes or data, or indeed cancel unneeded services, simply by dialling *140#, he added.

The data package prices are no different to Etisalat's other offerings, or indeed the packages offered by rival operator du. However, until now, customers have not been offered much control over the data packages they sign up for. On Etisalat's Wasl, for example, the offer is either 1 GB of data for AED 99, or else 5 GB for AED 249.

While the Etisalat's spokesman said that the monthly contract involved no commitment, he added that the initial period would be for six months. Customers wishing to terminate the monthly deal before the six months is up would have to pay a cancellation fee of AED 300, he said.

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