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Yahoo buys app analytics firm Flurry

Flurry is said to be one of Yahoo's biggest acquisitions

Yahoo buys app analytics firm Flurry
Khalaf: "Over the last six years we have accomplished a lot on our own, but with Yahoo we are in an even better position to achieve our joint goals."

Yahoo has bought an app analytics firm, Flurry, a company which helps app developers analyse data about their users and deliver more personalised ads to them, online sources reported.

According to the BBC, the new purchase is to help Yahoo boost its advertising revenue from smartphones.

On Monday, the two firms said that by joining forces they will be able to better serve their customers and boost mobile revenues further.

Simon Khalaf, CEO of Flurry said: "With Yahoo, we will have access to more resources to speed up the delivery of great products that can help app developers build better apps, reach the right users, and explore new revenue opportunities"

"Over the last six years we have accomplished a lot on our own, but with Yahoo we are in an even better position to achieve our joint goals."

According to its website, Flurry works with more than 170,000 developers, picking up data from 150 billion app sessions each month, to provide information to app publishers about their audiences, app usage and performance.

The two firms did not disclose the financial terms of the deal, however, some reports suggest that Yahoo paid between $200m and $300m to acquire Flurry, making it one of Yahoo's biggest acquisitions since it acquired blogging platform Tumblr in 2012.

The deal comes just days after Yahoo reported that its profit fell by 18% to $270m during the three months to the end of June. Revenues at the internet giant also fell 3% to $1.08bn.

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