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PC shipments up in EMEA says IDC

PC market returns to growth as companies replace Windows XP machines

PC shipments up in EMEA says IDC
The EMEA PC market is showing shipmnent growth for the first time in seven quarters.

PC shipments in Europe, the Middle East, and Africa (EMEA) reached 21.9 million units in the second quarter of 2014 - a 10.5% increase year-on-year, according to IDC.

The growth in shipments, which reverses seven consecutive quarters of decline, was driven mainly by strong growth in Western Europe (25%), attributed to ongoing renewals in the SMB and enterprise space due to the end of Windows XP support.

For the Middle East and Africa region, IDC reported 1.9% year-on-year growth, with desktop renewals also seeing some increase.

Portable PC shipments in EMEA returned to growth (up 8.3%), while desktop PC shipments increased 14.1%. The increase in total EMEA shipments indicates a rebound in the market but not a recovery as volumes remain below the 25 million unit mark of the peak periods in 2010 and 2012.

"The clear improvements in EMEA are positive signs for PC manufacturers," said Chrystelle Labesque, research manager, IDC EMEA Personal Computing. "However, there was still a big difference between the sub-regions, and especially in the consumer segment the divide between mature and emerging markets is similar to the worldwide trend. While some parts of the CEMA [Central and Eastern Europe, Middle East, and Africa] PC market continued to suffer from unfavourable exchange rates and a difficult political situation, Western European shipments were fuelled by low-end consumer notebooks.

"Even if the comparison is eased by a very poor second quarter of 2013, more attractive products at the right price points encouraged more consumers to renew their devices. Retailers and etailers also seem more confident as new product designs and features better positioned price-wise are now generating higher sales and not only just interest. Promotional activities and vendors' preparation for the back-to-school period further supported the market. The level of inventory will have to be monitored closely as back-to-school sales progress during August and September."

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