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Cheap, not green, tech preferred by region - expert

Region’s enterprises opt for cheap projects over environmentally friendly ones, says Cannon Technologies

Cheap, not green, tech preferred by region - expert
Bass: A green IT initiative would take a commitment from the CEO

While enterprises in the Middle East feel they should embrace green technologies, cheaper projects normally win out over efficient ones, according to Charlie Bass, business development manager at Cannon Technologies Middle East.

Speaking to ITP.net, Bass said that, because of the way in which projects are contractually executed, the most efficient technologies are often left out in favour of cheap ones, which negates the recognition that green technologies can bring advantages.

He said that enterprises needed a mechanism for green IT to be awarded a value factor before they would start taking the concept more seriously. He suggested the mechanism to be something like the Pearl Building Rating System, which is aimed at promoting the development of sustainable buildings.

However, he said that the main barrier to pursuing environmentally friendly networks was a lack of commitment from the executive team. To build a green network, he said, it would take a commitment from the CEO.

"It is not high enough up on the business agenda so nobody is taking ownership within organisations at a senior level," he said.

"The line incentives would have to come in the form of a weighting factor for efficiency. This is unlikely to come from the line of business and more probably will come from the organisation's CSR or sustainability programmes - if they exist and if they have an IT element."

However, Bass said that, eventually, enterprises will have no choice but to accept the need to build and operate greener infrastructures. He explained that pressures from government, as well as the economic savings promised by more efficient networks, would eventually force enterprises to adapt to greener technologies. Happily, he said, there are already a number of steps that enterprises can take.

"This could be by improving PUE (power utilisation efficiency) in the data centre, or providing a network that reduces the need for people within the enterprise to travel," he said.

"Most IT active equipment has the ability to adjust power usage, dependent upon load, but there are also other more simple factors such as using white cabinets in the data centre to reduce lighting requirements by up to 40%.

"Other factors have to be taken into account, too - such as reduced travel times for employees, and the reduced expenses associated with this, better work efficiency and improved task execution times."

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