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Samsung’s brand store footprint grows

Vendor opens new store in Deira City Centre Mall in partnership with retailer Jacky’s

Samsung’s brand store footprint grows
Jacky's COO Ashish Panjabi,(left) with a Samsung executives at the opening of the new brand store in Deira City Centre.

Samsung Electronics Co, Ltd has continued with its expansion plans in the region, after the consumer electronics giant recently opened its latest brand store at Deira City Centre Mall in Dubai.

This is the new addition in a series of Samsung brand stores that stem from the vendor's partnership with power retailer Jacky's.

The store will showcase latest Samsung products from consumer electronics to home appliance and consumers will have the opportunity to experience and interact with the products and receive personalised service from trained sales consultants.

B.K. Yoon, president and CEO, Samsung Electronics, said: "Our vision at Samsung is to improve people's lives across the globe through our products. The GCC region is a very important market with high potential and it is very rewarding to know that people here support our business. The opening of our new brand store in the UAE marks our international expansion and commitment for delivering excellent products in every part of the world."

Young Soo Kim, president, Samsung Gulf Electronics, added: "The opening of our new brand store in the UAE is testament to the strength of Samsung as a brand in the GCC region and the customer loyalty we have built over the years. We see very positive things in store for the UAE's future economically, and we expect consumer sentiment to remain positive and indeed move from strength to strength. As such, we feel this is the right time to expand our footprint across the retail space."

Ashish Panjabi, COO, Jacky's Group of Companies, said: "The latest store to be added to our portfolio is testament to the values Jacky's shares with Samsung. The customer experience remains central to the services we provide, and this has ensured a strong partnership between ourselves and Samsung. We are confident that shoppers in the local area will soon consider Samsung's Deira City Centre Mall as their first stop shop for all their electronic needs."

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