US Web orgs renew calls for net neutrality
Tech firms urge strict controls on ISPs as FCC drafts new proposal
US Web firms, including Google Inc and Amazon.com Inc, have called for regulators to impose limits on ISPs and mobile carriers to sell higher Internet bandwidths to organisations willing to pay for greater traffic efficiency, Reuters reported.
The Internet Association, which represents several companies, including Google, Amazon and Netflix, has filed a case with the US Federal Communications Commission as the watchdog prepares an amended draft of its net neutrality rules.
A previous draft was blocked by a court ruling in January. The FCC is now considering a version that would permit "commercially reasonable" agreements between content providers and ISPs to prioritise certain traffic.
The Internet Association today reiterated its aim of equality for all content providers. "The Internet is threatened by broadband Internet access providers who would turn the open, best-efforts Internet into a pay-for-priority platform more closely resembling cable television than today's Internet," it wrote.
The group believes that delivery of priority content should be achieved by diligent management of networks on the part of ISPs and that any prioritisation in traffic would be harmful to smaller organisations.
FCC chairman, Tom Wheeler, on Friday said he was still opposed to paid prioritisation deals that are meant to subvert competition.
"If it hurts competition, if it hurts consumers, if it hurts innovation, I'm against it and we're not going to tolerate it," he said.