ZTE unveils new Channel Partner Programme
Vendor teams up with FDC ProValue to cement partner alliances
Networking and telecommunications equipment vendor ZTE, has launched a new Channel Partner Programme in the Middle East and Africa (MEA), a move the company says will help it to strengthen partner alliances.
The launch, which was held recently in partnership with regional distribution partner FDC International's ProValue Division, saw the company outline a new channel roadmap that puts training schemes, products, solutions offerings, coop marketing initiatives, certification and partner segmentation at the core of the vendor's engagement strategy.
Andy Zhang, general manager, Government & Enterprise Business Unit, ZTE UAE, said the new partner programme has been designed to help the company have solid partner presence in the MEA geography. "As opportunities emerge in the IT and telecommunications sector in the region, it's crucial that we protect the investments partners are making with us by empowering them with initiatives and schemes that will propel their businesses to new heights," he said.
According to ZTE, the company has segmented the channel under three main categories namely general distribution partners, reseller and systems integrator partners. Under the reseller and SI categories, there are three levels namely Certified, Silver and Gold. The company said partners will have to determine which tier they want to attain and work towards achieving that through training and certifications.
Zhang said the new programme gives partners the opportunity to determine which alliance best suits their business and objectives. "Partners will be required to meet agreed upon targets and register with FDC's ProValue Division to start reaping the benefits," he said.
Zhang pointed out that the company has also created a dedicated partner portal where resellers, SIs and distributors will be able to access a range of partner resources and tools including information on training and certifications schemes from ZTE University.
Dr. F.B. Safe, president, FDC International said a key message to all partners in the region is that the company has been in the market for over 20 years and during that period, it has worked closely with vendors and resellers. "With the rapid changes that have happened in the last decade, we believe the networking solutions business is in a stronger position now than any other time in the history of IT," he said.
Safe added that the company is delighted to have partnered with ZTE and will also be playing its part in training and enhancing skills transfer to reseller partners. "We will be investing in training our own engineers at the ZTE University. This we believe will help us to ensure we have competent staff to help partners handle any implementation involving ZTE solutions in the enterprise space," he said.