Airline introduces hi-tech ‘happiness blanket’
British Airways hope to improve in-flight sleeping using new technology
British Airways has begun testing a hi-tech blanket in an aim to improve passengers' sleep while flying.
Named the "happiness blanket", it is woven with fibre optics and uses neuro-sensors to measure a person's brainwaves. The blanket changes colour, from red to blue, to show when they're at their most relaxed and meditative.
Frank van der Post, British Airways' managing director, brands and customer experience, said: "This is the first time this technology has been used by any airline to help shape how service is delivered on board an aircraft.
"Using technology like the British Airways 'happiness blanket' is another way for us to investigate how our customers' relaxation and sleep is affected by everything on board, from the amount of light in the cabin, when they eat, to what in-flight entertainment they watch and their position in the seat.
"Having been the first airline to introduce the fully-flat bed in business class, we take our customers' sleep and relaxation very seriously. Now we want to ensure they get the best possible good flight's sleep as well."
The airline hopes monitoring a person's sleep and relaxation patterns during a flight will inform decisions made to improve aspects of the in-flight service; from changing the timing of meals, what food is served and even the types of films shown.