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Acer reshuffles EMEA management team

Company also names George Huang as new chairman

Luca Rossi joined Acer as regional director for Europe in 2009.
Luca Rossi joined Acer as regional director for Europe in 2009.

Taiwan-based PC manufacturer Acer has named Luca Rossi as the new president for Acer Europe, Middle East and Africa (EMEA).

Rossi takes over from Oliver Ahrens, who will embark on a new challenge as president of the newly formed Pan-Asia Pacific regional operation which  encompasses China, Taiwan and Asia Pacific.

According to Acer, the grouping of China, Taiwan and Asia Pacific under one regional management, will improve the allocation and sharing of resources, enhance competitiveness and boost business performance in the region. The organisation changes and appointments will take effect from 1st August, 2014, the company said in a statement.

George Huang, one of the co-founders of Acer and a long-time member of the board has been appointed as the new Acer chairman and succeeds Stan Shih.

Rossi joined the company in 2009 as regional director for Acer Europe. In 2011, he was appointed as division director for the Packard Bell brand business and at the same time led the company's EMEA consumer division as vice president. Acer said Rossi's entrepreneurial experience and industry background has led to his appointment to lead the EMEA operations.

Ahrens has left Rossi a great legacy to build on, and both have been working closely together over the last couple years to establish Acer in the region and build a solid foundation for the future, said the company.

Ahrens is not new to Acer's Asia operations as in 2009, he served as the president of Acer China, where he grew company's market share and revenue by almost three fold. Ahrens' significant contribution was recognised and subsequently promoted to senior corporate vice president in 2011. He returned to Acer's EMEA operation in 2012 as president.

The company said the reorganisation is about putting the best qualified leaders into roles focused on restarting Acer's growth.