E-LIFESTYLE SURVEY 2014: Gulf gamers favour mobile over console
GCC consumers prefer more casual experiences on smartphones, tablets
Most Gulf gamers favour smartphones or tablets over consoles or PCs, the ITP.net e-Lifestyle Survey revealed, in the clearest indication yet that the global shift to casual gaming includes the Middle East.
Around 30% of those surveyed said they preferred playing games on smartphones, while 26% favoured their tablet. Among regional hard-core gamers, PCs (17%) proved more popular than consoles (12%).
Popular mobile titles such as Angry Birds and Candy Crush have led to global success stories for gaming software start-ups as progressively powerful mobile devices have delivered more immersive experiences. The trend was touted by industry analysts as the principle reason for Microsoft and Sony designing their latest generation of consoles as generic living-room entertainment hubs.
The ITP.net e-Lifestyle Survey was run online during May and early June. The anonymous poll sought to form a picture of how GCC citizens interact with technology at the consumer level, asking questions about preferences, favoured brands, spending patterns and usage habits.
More than half the respondents (54%) were aged between 21 and 40 and split between 85% male and 15% female. Some 69% lived in the UAE, a further 12% in Saudi Arabia, with the rest spread evenly throughout other Gulf countries.
Over the coming days, we will be sharing other findings of the survey with our readers, including a full disclosure of our findings, so be sure to check ITP.net regularly for updates.