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Trend Micro unveils new partner programme

New initiative will allow partners to more quickly identify and respond to business opportunities

Trend Micro unveils new partner programme
Panda says the new programme will enable Trend Micro to replicate successful initiatives across all regions.

Security software vendor Trend Micro Incorporated, has launched a new global partner programme.

Dubbed Trend Micro Partner Programme, the scheme is designed to further enhance the productivity and profitability of more than 50,000 channel partners worldwide by enabling them to more quickly and fully capitalise on the growing market for the company's security solutions.

The company said by combining the best elements from its regional and award-winning North American partner programmes, Trend Micro now offers a new and globally aligned partner engagement platform. Trend Micro said it expects the roll out of the new programme to be completed in Q1, 2015.

"After a comprehensive evaluation of our programmes, we've applied best practices from around the globe to establish a common structure for a single, more cohesive initiative that can help our partners drive sales like never before," said Partha Panda, vice president of Global Channels and Strategic Alliances, Trend Micro. "We are confident that this new approach will allow them to more quickly identify and respond to business opportunities for our comprehensive security solutions. Most significantly, it will enable us to replicate successful initiatives across all regions to help partners grow their business and increase profitability."

Trend Micro's portfolio of security solutions complement a wide range of related solutions including virtualisation and cloud, converged infrastructure, and security management, which are already commonly sold by Trend Micro channel partners. By bundling Trend Micro solutions with products and services from key strategic alliance partners such as AWS, HP, IBM, Microsoft and VMware, channel partners can increase their value to customers, while increasing sales and profitability, the company said.

Under the new programme, the education component has been simplified and is aligned with the latest industry standards, and provides two levels of training and certification.

According to Trend Micro, the new education portal helps accelerate partner enablement and equips channel team members with the knowledge and skills to capitalise on sales opportunities and better serve customers.

To further equip its channel partners, Trend Micro is providing a comprehensive set of sales and marketing tools through a refreshed Trend Micro partner portal. In addition, the compaay is developing a new partner portal that will further enrich the partner experience by providing improved deal registration, content syndication and social media network access, quicker access to support and other enhancements.

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