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Google to launch TV set-top box: WSJ

Web titan prepares to unveil streaming device at developers’ conference

Home cinema, Gadgets, Google Incorporated

Google Inc will today use its developer conference to unveil a TV set-top box in a bid to compete with Amazon and Apple in the home digital content market, The Wall Street Journal reported.

The unit will run Google's Android TV platform and provide movies, games and other content, but will not carry the Google brand.

The battle for the living room is heating up, with the latest generation of games consoles from Sony Computer Entertainment and Microsoft both being marketed as all-purpose content hubs. Both the PlayStation 4 and Xbox One were designed to appeal to the wider family as Sony and Microsoft saw a marked increase in casual gaming on mobile devices.

In April Amazon launched a $99 streamer device called Fire TV for video and gaming content with long-term aim of boosting its online retail business.

In December 2012, Google sold its set-top TV division, Motorola Home, to telecoms equipment vendor Arris Group for $2.35bn.