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Middle East social networking site holds summit in Dubai

Google, Microsoft, IBM, CNN, Nissan, Huawei, du, CNBC, OSN, Blackberry, and DMI to discuss social media strategies in the Middle East

AreebaAreeba, social networking website in the Middle East has over 3 million active users.
AreebaAreeba, social networking website in the Middle East has over 3 million active users.

Middle East social networking site AreebaAreeba, is holding the first edition of its Social Media Summit today at the Armani Hotel in Dubai.

The summit, which will bring together companies to share insights on social media strategies and their impact in driving business output, will feature Osman Sultan, CEO of du; Mohammed Burhan, CEO of CNBC Arabia; Caroline Faraj, chief operations director of CNN Arabic; Vinod Nagar, social media manager, India, Middle East and APAC for Microsoft; David Waterhouse, VP operation at OSN; Abdulilah Wazni, regional marketing manager for Nissan; Manal Siddiqui, territory manager, UAE for LinkedIn; Sultan Batawi, head of social media for MBC Group and Babar Zeeshan from Blackberry.  

"Social media has already established a vital place for itself in the business strategies of companies as a key driver of growth and is beginning to shape the operational structure of organisations across every sector. In line with all these developments, it becomes increasingly important for companies in the region to adopt social media technologies as part of their framework and to embrace this new wave of transformation," said Ayman Irshaid, founder and chief executive officer, AreebaAreeba.

"According to ‘The Arab World Online 2014: Trends in Internet and Mobile Usage in the Arab Region' report, there are more than 135 million Internet users in the Arab region of which over 71 million active users utilise social networking technologies. These staggering figures reflect the growing dominance of social media in the region and beyond. In view of these findings, we are proud to be launching the first edition of the Social Media Summit to help businesses and companies in the region realise the significance of this digital boom," he added.

The one-day conference, which will run from 8am until 6pm, will include panel discussions on topics including: How social media is transforming the way news is covered and consumed; The future of online engagement, content marketing and lead generation; How social entrepreneurship creates a profitable business, financially and socially and the business of entertainment - now social; The importance of visual storytelling across all platforms when promoting a movie; and building connectivity for mass consumers.