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Oracle to acquire collaboration solutions company LiveLOOK

Co-browse technology already embedded in Oracle Service Cloud

Cloud computing, Oracle Corporation

Oracle today announced it has agreed terms to acquire LiveLOOK, a developer of visual collaboration solutions.

LiveLOOK's cloud-based co-browse technology is aimed at service and sales environments and allows users to visually guide their consumers through Web and mobile environments. 

Oracle claims over 100 global customers are using LiveLOOK's solution as an embedded part of Oracle Service Cloud.

"Together, Oracle and LiveLOOK will enable modern customer service organisations to directly engage with consumers, bolstering customer satisfaction, agent efficiency, and revenue growth across Web and mobile channels," Oracle said in a statement.

The Oracle Service Cloud is part of what Oracle calls the Customer Experience Cloud, which includes commerce, sales, service, social and marketing clouds.

Oracle pledged that LiveLOOK customers would experience no disruption and would be able to "take advantage of some of the latest LiveLOOK co-browse capabilities as part of their standard Oracle Service Cloud upgrade".

"Consumers are increasingly conducting transactions across multiple digital channels such as Web and mobile," said David Vap, group vice president, Oracle Product Development. "Meeting consumer demands and exceeding their expectations for Web and mobile service and support will improve customer satisfaction and enhance revenue."

"LiveLOOK's innovative multi-channel co-browse and visual collaboration technology puts agents on the same page with consumers to improve customer experience and enhance sales," said Igor Khalatian, CEO, LiveLOOK. "We have enjoyed a successful partnership integrated with the Oracle Service Cloud, and we are now thrilled to join Oracle's leading Customer Experience portfolio."