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Apple launches new entry-level iMac

New 21.5-inch iMac starts at $1,099, Cupertino says

Apple launches new entry-level iMac
The new iMac features a more affordable 1.4 GHz dual-core Intel Core i5 processor, with Turbo Boost up 2.7 GHz

Apple has lowered the cost of entry to its iMac line with a new 21.5-inch unit, which starts at $1,099 - $200 cheaper than what was previously the entry-level model.

While Apple has been manufacturing 21.5-inch iMacs for years, the new one is made cheaper thanks to a more affordable 1.4 GHz dual-core Intel Core i5 processor, with Turbo Boost up 2.7 GHz. The old entry-level model - which is still available - features a 2.7 GHz processor with Turbo Boost up to 3.2 GHz.

Other features on the new model include Intel HD 5000 graphics, 8 GB of memory and 500 GB hard drive. Like every other iMac model, the new one includes 802.11ac Wi-Fi, two Thunderbolt ports and four USB 3.0 ports, Apple said.

While being a cheaper option for potential Mac buyers, the new 21.5-inch iMac is still almost twice as expensive as the entry-level Mac Mini, which features a 2.5 GHz processor and retails for $599. Indeed, the most expensive Mac Mini (with OS X Server) features an Intel Core i7 processor and two 1 TB hard drives, costing $999.

The message from Apple, then, is that it will not cannibalise Man Mini sales with cheaper iMac offerings.

What's more, the new 21.5-inch iMac can be specced up to include a 1 TB hard drive, a 1 TB Fusion Drive and up to 256 GB of flash storage.

According to a report on Apple Insider, the new cheaper iMac would help Apple to better compete with vendors such as HP and Lenovo, which are gaining strong growth in emerging markets.

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